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The movie covers some of the most critical facts about climate change in an interesting and easily understandable way. It was released in collaboration with National Geography and was aired for free online for the first few weeks after release. Leonardo Di Caprio, Emma Watson, Pharrell Williams, Emma Thomson and Arnold Schwarzenegger are among the many celebrities that have acted as climate change activists but due to the limitations of the article I want to focus on one celebrity in particular and how he has contributed to the climate change discussion, Leonardo Di Caprio. The Problem Even though it has been proven by various scientists from different fields and different parts of the world that climate change is happening and that it is by and large caused by human actions, the public understanding of climate change and the risks that come with it is lacking which directly leads to the lack of action being taken to reduce pollution. For instance, a 636% increase was seen in tweets mentioning the phrases “global warming” and “climate change” compared to a regular day. Looking at other climate change discussion events, this increase in tweets is 5.3 times the amount of tweets on the topic that Earth Day received and 3.2 times larger than the United Nation’s Conference of the Parties got on a daily average basis. Because of this lack of interest in climate change from the public, politicians and policy makers have not seen the issue as a priority and instead focused more on issues that people will care about and relate to more. While the responsibility of increasing education lies within each country, the other two factors can be achieved through the power of celebrities and social media. Celebrities Scientists tend to fail to catch the public’s attention when speaking about climate change by using over complicated scientific words. One of the largest survey conducted on climate change awareness and risk perception was done in 20 and represented 90% of the world’s population. They also tend to speak more about cutting edge research and overcomplicated details instead of delivering the simple message of why people should care about climate change. Available at [Accessed: 29 November 2016]Rockström, J., Steffen, W., Noone, K., Persson, Å., Chapin, F.
(The United Nations, 2016)The Di Caprio Effect Leonardo Di Caprio has for a long time been one of the main celebrity spokesperson for climate change. The increased social media engagement went hand in hand with an increase in Google searches for terms from Di Caprio’s speech such as climate change, global warming, hottest year, and indigenous. From the image above we can see the increase in Google searches including the terms and it shows us that Di Caprio’s speech had such impact that people were interested in getting more familiar with the matter but Google saw an increase in the search term “global warming” by 261% within one hour after the speech. 2016) Later in the year, Di Caprio followed up on his award speech by releasing the documentary . 2016) as well as having huge impact in the online community. After Di Caprio’s speech, all the major social media platforms were filled with people engaging in the climate change discussion.